Pursuit Lifecycle Management · Built for AEC

Your pursuit headquarters.

It's A Go Connect is Pursuit Lifecycle Management built for architecture, engineering & construction firms — one home for every opportunity, from early capture planning to the win, we've built it for how your firm pursues work.

Federal State Local Municipal Private
The AEC pursuit lifecycle — your stages, your way
01
Identify
02
Go / No-Go
03
Pursue
04
Submit
05
Won
+
Your stages

Fully customizable. Add the stages your firm actually runs — Sources Sought, Capture Plan, Shortlisted, Interview, Debrief — and tailor the flow to each market. One system that bends to your process instead of forcing you into someone else's.

Why this one's different

Built by a marketer. Powerful software.

For 25+ years I've fought clunky CRMs that were built for accounting, project management, and HR — with marketing duct-taped on as an afterthought.

So I built the system I always wished I had: your pursuit headquarters — one place to run go/no-go, manage the pursuit lifecycle, and keep your team moving — shaped by how AEC marketing and BD actually work, and priced so a firm of your size can actually say yes.

AEC-native

Speaks your language

Opportunities, go/no-go, teaming, pursuits and wins — your pursuit lifecycle, not generic "deals" and "leads."

Marketing-first

Where you live

Designed around the marketer's and BD lead's day, not bolted onto an accounting backbone.

Right-sized

Lean, not bloated

The features you'll use, set up for you in days, with no add-on pricing surprises.

It's A Go Connect vs. the usual suspects

Big price tags. Wrong fit.

The enterprise platforms are either built for accounting and project management with marketing as an add-on, or they're general-purpose tools that don't know the first thing about how AEC firms actually pursue work. Here's the honest breakdown.

It's A Go Connect™ Deltek Vantagepoint Unanet / Cosential HubSpot Salesforce Federal Compass
Built for AEC Purpose-built
The whole thing is AEC.
~ Project-based
ERP first; CRM is a module.
~ AEC, but heavy
AEC-built, enterprise-scaled.
No
Generic sales CRM.
No
Generic until you build it.
GovCon-wide
Federal contractors, not AEC.
Marketing & BD come first By design
Built around your day.
Afterthought
Accounting/PM/HR is the core.
~ Partial
Users flag weak BD planning.
~ Sales-shaped
Marketing, but not AEC.
DIY
You configure everything.
~ Intel-first
Research tool; pipeline is a feature.
Follows the AEC pursuit lifecycle Yours, customizable
Every market, every stage you run.
~ ERP stages
Project-shaped, not pursuit-shaped.
~ Configurable
It's there — you build the flow.
Sales funnel
Deal stages, not pursuits.
DIY
Generic stages, custom build.
Federal-only
Finds opps; doesn't run all markets.
Price Affordable, flat
Transparent monthly. No surprise.
$$$
Enterprise — often ~$18K+/yr.
$$$
Custom quote, typically $10K+/yr.
$$
Cheap to start, climbs fast.
$$$
Licenses + paid consultants.
$$
From ~$4K/yr; state/local tiers $9K+.
Time to value Days
Set up for you, done-for-you.
Months
Implementation project.
Months
Rollout + data migration.
~ Weeks
DIY, on you to configure.
Months
Consultant-led build.
~ Quick for research
Fast intel; not a full CRM.
Who really designed it A 25-yr AEC marketer
Who wins the work herself.
~ ERP software co. ~ ERP software co. SaaS giant SaaS giant ~ Market-intel co.
Strong fit ~ Partial / depends Gap
Pricing figures are public-market estimates, not vendor quotes — yours will vary.

Let me show you.

Twenty minutes, your screen, my system. I'll walk you through your pursuit headquarters and how the lifecycle fits your firm — no slide-deck runaround.

Book your demo
The cost check

What's your current stack really costing you?

Most firms have never added it all up. Drop in your numbers — these start as rough estimates, so adjust them to your reality. Watch the annual total climb.

Your current CRM
HubSpot, Salesforce, Cosential, etc.
Website hosting & domain
hosting, domain, security
Federal procurement tools
GovWin, Fedmine, SAM tools, etc.
Digital media & advertising
paid ads, social, email tools
Website updates & maintenance
devs, retainers, plugin fees
Contract & document management
DocuSign, e-sign, file tools
Learning management system
training platform, courses, onboarding
Outside AI tools
AI sitting outside your firm's systems
Time on pipeline spreadsheets
managing opportunities & client records by hand
Your estimated spend
$0 / month
$0
per year, before It's A Go Connect

It's A Go Connect is your pursuit headquarters — it folds into one affordable system and gives back the hours you're losing to spreadsheets and duct-taped solutions. Book a demo and I'll map your number against what Connect actually costs.

Add your name and a valid work email to continue.
Got it
You're spending
$0/yr

That's the number to beat. Finish booking your demo and I'll show you exactly where It's A Go Connect lands against it.

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IT'S A GO CONNECT™

Pursuit Lifecycle Management for AEC firms — your pursuit headquarters, by a marketing expert who's spent 25 years winning the work, not selling software.

A product of It's A Go Pursuits LLC
© 2026 It's A Go Pursuits LLC. All rights reserved. Pursue smart. Win more.